How to Add Google Analytics to Shopify (2026) | GA4 Setup

Published: 22 December 2025
on channel: ECOM KNTRL

In this tutorial, you’ll learn how to add Google Analytics to Shopify using the updated 2026 method. Shopify no longer supports Universal Analytics and now integrates directly with GA4, meaning most older tutorials are outdated or inaccurate. This walkthrough shows you how to create your GA4 property, add your measurement ID to Shopify, enable enhanced tracking, and verify data using DebugView. You’ll also learn how Shopify’s Customer Events system works and how to make sure your analytics is actually firing on storefront pages. Perfect for anyone wanting accurate traffic, revenue, and conversion tracking.

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